Tim Brackney, alongside 14 other Forbes Business Council members, recently discussed the complexities of financing a startup in today’s unpredictable business climate. Entrepreneurs often face a tough choice between self-funding, debt, venture capital, and private equity. To assist entrepreneurs in navigating these choices, each council member shared a critical question to help determine the best funding approach. Tim Brackney’s insight centers on ensuring that his values are aligned with potential investors, a key factor in choosing the right financial partnership. Read on to discover how Brackney uses this alignment to guide his funding decisions.