In his latest Forbes byline, our CEO Tim Brackney outlines the defining traits of the big, small firm: organizations that are scaling fast while keeping their culture, values, and people-first mindset intact. Rather than chasing size for its own sake, these firms are getting sharper by embracing private capital, investing in AI, and deepening their talent and client relationships.

Tim challenges the notion that growth has to come at the cost of identity. Whether it’s through smart M&A, progressive learning paths, or AI that frees up time for real human connection, the firms that win are those that lead with purpose. They’re client-obsessed, talent-magnetic, and future-proofed.

If you want to grow without losing what makes your firm great, this article is a blueprint for how to do just that. And if you’re interested in learning more about our Scale with Soul approach, please get in touch!