Deliberate Design: Why the Future Belongs to the Big Small Firm

In her latest leadership piece, Erin McAuley, Chief People Officer at Springline Advisory, explores how “big small firms” balance scale and culture to stay human, agile, and deeply client-focused. As professional services firms look toward 2026 and beyond, the competitive advantage won’t come from getting bigger, it will come from getting closer. Discover how deliberate design, people-first leadership, and intimacy at scale are shaping the next generation of resilient firms.

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