Our Chief People Officer, Erin McAuley, makes a powerful case for putting culture at the center of every M&A playbook. Backed by industry data and real-world insights, she outlines why cultural integration is not a soft issue. It’s a strategic one. From the risks of misalignment to the role of HR in leading with intention, Erin shares a practical framework for building a unified culture rooted in shared values. Whether you’re navigating due diligence or post-close integration, this piece offers actionable guidance on how to scale without losing soul, and why culture is the ultimate driver of long-term value creation.