Co-Creating Culture in Times of Growth













What does it take to build a thriving, people-first culture in a high-growth, private equity-backed firm? On the Built by People podcast, our Chief People Officer, Erin (Rybacek) McAuley, shares how Springline’s “Scale with Soul” philosophy is redefining the traditional PE playbook. From co-creating our GROW values (Grounded, Reimagine, Ownership, Wholehearted) with founding firms to building a blueprint for cultural fit and using data in M&A integration, Erin highlights why staying human is key to sustainable scale.
Whether you’re a founder, people leader, or change agent, this episode offers actionable insights on embedding culture into business strategy—and why we believe culture isn’t a side initiative, it’s the strategy.